SNS to Forgeahead – The Journey

Our mission

“Primarily to inspire us on our path to success by fostering customer relationships and build products that will drive the future”

Our guiding philosophy

At Forgeahead, we believe that principles must be leveraged to succeed
– Maintain a high value with each and every customer brought about by engaging in the customer development process –
– Inject the most appropriate resources for a product –
– Apply our proven methodologies to ensure a sound and robust product –
– Have a laser focus on growth –
– Do the right thing every time, so that the future is taken care of –

Our promise to our customers

– Quality product development within a stipulated time frame –
– Reduced time to market and faster development for ease of launch –
– Cost effective solutions for guaranteed outputs –

Our approach to software product development

Today’s fast-paced world requires a whole new way of thinking, action and response. And this is even more relevant and critical in the software product development world. Not only does this industry keep abreast of market trends and business demands, but it also has to keep pace with technology trends. This is no easy task! This is where Forgeahead offers you the best solution. With our insights into market trends and expertise in technology, we offer you a powerful combination. Our whole way of working is reflected in our tagline – Ideate.Innovate.Disrupt – we believe these three words form the basis of a successful software product company.


This is the starting point for a product. To be successful, you need to identify the gap in the market and build on the idea quickly and launch it before anybody else. This requires a complex orchestration of idea validation, proof of concept development, product development and launch. Forgeahead has a proven track record in doing just this – be it launching XXX or helping a mobile company ….


Without innovation, there is no chance of survival today. This can be during the early stages or well after the idea is launched to the market. Innovation can come in the form of the offering or delivery of the idea or using technology to smartly address issues. At Forgeahead, we have experience in doing this for …..


The technology world has seen waves of disruption which have simplified common transactions in many ways. Forgeahead with its grasp of disruptive technologies such as SaaS, Cloud, Mobility etc. is more than equipped to help you along that path.

Leadership team

Ashish Shah

President & Chief Executive Officer

Ashish is the President & CEO of Forgeahead, a company that he started 18 years ago. Forgeahead works with entrepreneurs, startups and R&D departments in the software products industry to help them during the product development lifecycle, making sure it is delivered as SaaS or technology-enabled services on mobile and cloud platforms, with the goal of helping companies to focus on customer development.

In his career before Forgeahead, Ashish was a manager with where he led an initiative to improve processes for data collection and quality for the internet startup. During his four years with Trilogy Software, Ashish worked in several roles in consulting and product development organizations where he invented a rules-based engine and registered two patents.

He assists startups on their long term architecture planning and service delivery, and also serves as an Advisory Board Member at Wizbots.

Ashish has an MS in computer science from the University of Houston and an undergraduate degree in computer engineering from University of Pune, India.

Ashwin Megha

Chief Operating Officer

Ashwin is the Chief Operating Officer of Forgeahead. He ensures smooth execution of technical deliveries for the projects with a focus on improving software development processes, methodology and quality of service for clients.

Ashwin has 23 years of experience in managing and simultaneously delivering multiple onsite-offshore engagements with start-ups as well as large multinational organizations. At DSL Software Limited (a JV between HCL Technologies Ltd and Deutsche Bank), he worked closely with the bank to develop their investment banking applications. At Tech Mahindra Limited, Ashwin was instrumental in managing large development programs with multi-vendor teams in the telecom space.

Ashwin has an engineering degree in Computer Science from Maharashtra Institute of Technology, Pune and an MBA from University of Pune, India.

Devesh Hingorani

Chief Financial Officer

At Forgeahead, Devesh is responsible for the overall functions of the finance, administration and legal departments, bringing to the table strong knowledge of statutory and commercial activities gained over 14 years of experience in the IT and construction industries.

Devesh is active in various industry associations and has served the Software Exporters’ Association of Pune (SEAP) in various roles—as a member of the Executive Committee from 2003 to 2008, Secretary in 2005 and Vice President in 2008. He has also served the Computer Society of India, Pune branch as a member of the Managing Committee in 2007. Devesh is currently the Chairman of the Indo American Chamber of Commerce (IACC), Pune branch.

Devesh has represented the Pune IT industry in the internal advisory and grievance committees of Central Excise, Service Tax and Customs departments respectively.

Devesh holds a bachelor’s degree in commerce as well as a master’s degree in Computer Management and a post graduate diploma in Finance Management from the Symbiosis Institute of Business Management.

Zohair Hasan

Head of Product Engineering

As Head of Product Engineering at Forgeahead, Zohair is responsible to build and shape highly capable and empowered engineering teams, responsible for building high-value products and solutions in the major focus areas of Product Development, DevOps, Cloud Infrastructure & Machine Learning. Engage with customers and product managers to ensure that product delivery aligns with customer value creation.

A passionate information technology leader with a knack towards technology, processes and a unique ability to manage mid to large, multi-cultural teams, to put together solutions that solve complex enterprise problems. Zohair has always been instrumental in driving all organisation-wide initiatives and bringing business efficiencies through his expertise in project management methodologies and industry standard engineering practices.

Zohair, who is a Certified Scrum Master, holds a bachelor’s degree in Electronics and Power from Nagpur University and a diploma in Advanced Computing.

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